How do I launch my video project on the web? How do I make money from it? How do I advertise it? How do I know if it’s a success? This course offers step-by-step guidance on how to launch a social media project from scratch. You’ll learn everything from the basics of securing a domain name and using freeware to build your site to shooting and uploading web video; from choosing the right viral video distributor for your project to creating a web advertising campaign to drive traffic to your site in order to generate revenue. The class covers beginning to advanced information and strategies for using Facebook, YouTube, Vimeo, Twitter, blogs, crowdfunding, Flickr, and mobile technologies. (12 hours)Please note: This course is offered in an online format and will not physically meet at CDS but have regularly scheduled virtual sessions.Katina Parker has employed her talents as a filmmaker, photographer, and graphic/web designer for such clients as the Ford Foundation, Will Smith, Jada Pinkett Smith, and Saul Williams. Prior to founding the nonprofit New Orleans: A Labor of Love, she worked as a creative director and as a media strategist for the Gay & Lesbian Alliance Against Defamation (GLAAD). She has served as a communications and social media consultant for the Ford Foundation, Association of Indepencents in Radio, the National Black Justice Coalition (NBJC), Southerners on New Ground (SONG) and several other progressive public media projects. Parker received an M.F.A. in film production from the University of Southern California and a B.A. in Speech Communications from Wake Forest University.
A $10 materials fee is due at the first class.
Continuing Education, Center for Documentary Studies at Duke University, 1317 W. Pettigrew Street, Durham, NC 27705
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