Graphic design is all around us: it is the combination of image and type to communicate visually with purpose and impact. This class is designed to offer students opportunities for further investigation into the principles and practice of graphic design. Through concepts, examples, and executing tangible projects, students will further develop their potential as visual communicators. Projects may include identity and branding, packaging design, advertising, and design for publication. Prerequisites: Introduction to Graphic Design and Typography (or equivalent experience) and working knowledge of Mac computers and Adobe Photoshop, Illustrator and InDesign. Students should bring their own external storage device.

Learn the fundamentals of graphic design including composition, the grid system, and color theory. In particular, the course will cover the expressive and conceptual use of type in design. You’ll become familiar with Adobe InDesign, an essential program for designers, while working on projects such as calendars, posters, and business cards. Through projects, hands-on use of the software program, and critiques, participants will leave with a thorough understanding of design and how they can incorporate it into their own lives. Basic experience using Mac computers is required, and students should bring their own external storage device.

Learn the basics of Adobe Illustrator, the industry-standard program for creating graphics, logos, illustration and much more. Students will work with type effects, color and other tools to create their own digital images. Basic experience using Mac computers is required, and students should bring their own external storage device.

An effective, memorable logo is a key element in developing a visual brand. This workshop will take students through the entire logo design process, from exploratory research and idea development to creating and editing designs while focusing on the primary concepts of message, identity and audience. Working knowledge of Mac computers and Adobe Illustrator is required, and students should bring their own external storage device.