Promos, Trailers, and Work Samples


In the world of documentary, it is essential to know how to create promotional material that will stand out. Whether you’re making a short teaser for an upcoming crowdfunding campaign or a trailer or work sample for grant applications or festivals, being able to generate compelling marketing materials for your project is a must. Using their own works-in-progress, students will learn how to create a promo, trailer, or sample reel, which can be tailored to a specific funder, festival programmer, crowdfunding donor, or potential viewer. (8 hours/All levels)

Lana Garland has worked as a creative director, director, and writer/producer in television and film in the United States and Europe. She has created promos, campaigns, news segments, shows, and films for HBO, BET, and ESPN in America, and TV2 in Denmark. Her company, Insibah Media, based in Durham, creates documentaries, web series, and marketing videos for the internet and for broadcast/cable TV.


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