Podcasting for the People


The number and diversity of podcasts continues to grow each day. But in order to make a successful and sustainable show, aspiring producers and hosts of all skill-levels must be able to answer three central questions: 1) What subject do I want to explore? 2) What interview styles and storytelling techniques will best suit this subject? 3) How can I identify and target my intended audience? During this four-week course, students will explore these questions as they create (or refine) a podcast concept and develop the creative and technical skills necessary to produce their desired show. Topics covered will include an overview of audio storytelling, podcast styles (i.e., interview-driven, host-driven, radio diary, etc.), techniques for successful sound recording, understanding music mixing and sound production, hosting platforms, and strategies for audience engagement. (12 hours/All Levels)

Sandra Davidson is a Southern storyteller and entrepreneur who documents relationships between people, place, art, and social change. Her writing, photography, film, and audio work lives on Bit & Grain, a documentary project about North Carolina that she co-founded, and on She and Her, a podcast and radio show she co-created and co-hosts. Her work with Bit & Grain has been profiled in the Columbia Journalism Review, the International Journalist's Network, and the New York Times. She has an MA in folklore from UNC–Chapel Hill, and frequently collaborates with filmmakers and academicians who seek to bridge the gap between the academy and the real world.

Anita Rao is a public radio producer who works to bring underrepresented voices and perspectives to the fore. From 2011–14, she worked for the Peabody Award-winning StoryCorps, where she pitched, edited, and produced conversations from across the nation. Since 2014 she has been a producer for The State of Things, WUNC's flagship show that features the issues, personalities, and places of North Carolina. She has received two Gracie awards from the Alliance for Women in Media for her commitment to producing content by, for, and about women. As the co-founder and co-host of She and Her, she continues her commitment to exploring how gender shapes the lives of diverse women-identified folks.

Additional information:
Please bring a bag lunch.


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