Global Digital Marketing: Trade Show Planning


This seminar provides a definitive guide to trade show planning and logistics. It features lectures in group discussions profiling some of the world’s most popular shows.

 This course includes topics on:

• Selecting the right show

• Setting goals

• Budgeting

• Producing and following


• Selecting space

• Effective booth displays

• Exhibitor’s manuals

• Overall logistics


Additional Information


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