Plan a Successful Fundraiser


Susan Ruderman

Events such as galas, auctions, film screenings, and charity 5K races can be a significant source of revenue for nonprofit organizations. They can also be a significant financial risk and major drain on staff and volunteer time. Learn all aspects of event planning: choosing a theme and venue, creating a timeline, soliciting sponsors, recruiting an event committee, selecting vendors such as caterers, musicians, and auctioneers; pricing and selling tickets, promoting the event, and conducting attendee follow-up. We’ll review the Ten Worst Things that can happen to your event and how to avoid them. Come with an idea for a fundraising event, leave with an understanding of what to do—and what not to do—to make it successful.


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