Why Should I Care? Crafting Video Stories That Move People


Video is everywhere but effective storytelling is rare. How can people working for social change use video stories to connect to target audiences on an emotional level? How will your video story break through the sea of content and move people to awareness, to understanding, to action? This interactive workshop will focus on concepts and strategies for crafting videos that inspire social change through authentic, character-driven stories. Workshop attendees will be exposed to cutting-edge work and engage in critical discussions about what makes an effective video story. Attendees will have the opportunity to workshop story ideas and come away with their own storytelling strategies. All levels and backgrounds are welcome. (7 hours/All Levels)

Catherine Orr is a cofounder of StoryMineMedia, a documentary production studio that produces independent projects and partners with nonprofits, foundations, and other organizations to create video stories that move people to action. She was the editor-in-chief of “Coal: A Love Story,” produced by UNC–Chapel Hill’s Powering a Nation team as part of the Carnegie- and Knight-funded News21 initiative. “Coal: A Love Story” received the 2012 SXSW Interactive student award, the Grantham Prize award of merit, and was written up in the Sundance Film Festival online publication. She is a 2011 graduate of the master’s program in the UNC–Chapel Hill School of Journalism and Mass Communication where she was a Park Fellow and a 2011 Carnegie-Knight News21 Fellow. Her individual and collaborative work has been recognized by Picture of the Year International, College Photographer of the Year, SXSW Interactive, and the Grantham Prize for Environmental Journalism.

Elena Rue is a cofounder of StoryMineMedia, a visual storytelling company specializing in documentary storytelling. As a 2006 Lewis Hine Fellow, Rue spent ten months working with a non-governmental organization, Hope for Children, in Ethiopia. For three years she coordinated the Literacy Through Photography program at the Center for Documentary Studies at Duke University. She is a 2011 graduate of the master’s program at the UNC–Chapel Hill School of Journalism and Mass Communication, where she was a 2010 Carnegie-Knight News21 Fellow and a 2010–11 Reese Felts Digital Newsroom Fellow. Rue teaches photography and multimedia courses and is the part-time director of the Lewis Hine Documentary Fellowship program at the Center for Documentary Studies.

Additional information:
Please bring a sack lunch.


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